Do You Have An Elevator Pitch?

Do you have an elevator pitch? You’re going to need a clear, succinct elevator speech to make a lot of money and be successful in real estate

You’ve heard these from sellers, right?

• “We’re going to sell it ourselves.”
• “I know a lady from church.”
• “We’re going to fix it up first. Then we’ll call you.”
• “My sister-in-law is a real estate agent.”

You want the listing. You want the listing appointment.

They think they already have a connection to an agent —no matter how feeble the connection or the agent.

What do you say to get them to meet with you?
What words do you say when they ask, “Why should I meet with you?”

Here’s where the elevator speech comes in.

An elevator pitch is a clear, brief message or “commercial” about you. It communicates who you are, what you’re looking for and how you can benefit your prospects and customers.

This self-pitch is known as an elevator speech, as it typically takes about 30 seconds to get your point across. In other words, the time it takes people to ride from the top to the bottom of a building in an elevator.

In your case, the elevator pitch answers a potential client’s question, “Why should I meet with you?”

Wouldn’t it be great if you had the exact right words to say in this real estate sales situation? …the exact right words as your value proposition; why they should meet with you in the first place?